What is a company's reputation worth?
AS CONSUMERS, EVERYONE HAS OPINIONS ABOUT THE COMPANIES THAT WE DO BUSINESS WITH – WHETHER WE’RE BUYING A CAR, LOOKING FOR A NEW HOME OR BUYING GROCERIES.
NOW, JUST IN TIME FOR THE NEW YEAR, A NEW STUDY HAS BEEN RELEASED THAT EXAMINES THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY AND WHAT A COMPANY’S REPUTATION MEANS TO CONSUMERS AND INVESTORS.
JOINING US ARE STEPHEN HAHN-GRIFFITHS - VICE PRESIDENT AND MANAGING DIRECTOR OF THE REPUTATION INSTITUTE, A BOSTON-BASED THINK TANK ON CORPORATE REPUTATION AND CATHERINE BLADES – SENIOR VICE PRESIDENT OF COMMUNICATIONS AT AFLAC - A COMPANY WHICH HAS MADE THE ETHISPHERE LIST OF THE WORLD’S MOST ETHICAL COMPANIES TEN CONSECUTIVE TIMES AND COUNTING.
