BUFFALO, N.Y. (WKBW) — From florists and videographers, planning a wedding typically involves hiring various professionals to make it an unforgettable experience. However, a new wedding professional is gaining popularity, content creators who capture and curate unique moments in real-time.
Lauren Rao, founder of Buffalo-based Copper Peak Media, is at the forefront of this trend. Instead of using traditional cameras, she uses an iPhone to document weddings, delivering hundreds of clips and several polished reels before the night is over.
'I think it's helpful for brides to relax and not be like, 'Oh, I want my aunt to take that footage or my bridesmaid'. They're really present and I love that," Rao said.
From the bridal party getting ready to the final send-off, Rao works seamlessly alongside photographers and videographers.
"I work on a lot of weddings that is one photographer and a second shooter, one videographer and a second shooter as well. I am coming into that as being a 5th," she said. "I'm kind of like your 'social media bestie' getting the shots."
She tailors her approach to each couple, focusing on their desired aesthetic.
"It's an organic thing," she added. "If there's something like a grandma or parent that is crying or emotional, or something is happening in the background."
For engaged couple Tara Andres and David Kushnir, having a content creator at their wedding this weekend was a must!
"Can take care of all the little, important details that I want in a wedding," Andres said.
While professional photos and videos often take weeks or months to be delivered, Rao's clips are available the same night.
With more couples valuing capturing instant moments, wedding content creation is proving to be more than a trend but a must-have service for modern weddings.
