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Businesses adapt to changing Niagara River water levels

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NIAGARA FALLS, N.Y. (WKBW) — The constant change in water levels on the Niagara River is forcing businesses to adapt.

Niagara falls is a natural wonder of the world and for businesses like Hornblower Cruises it’s big business.

Hornblower gives an up-close and personal view of Niagara Falls and the Horseshoe Falls, but it doesn’t come without challenges.

It’s been a wonderful alignment of negative things as far as how high the water has risen, you see about a 16-foot rise and fall of water each day.
Mory Dimarizio, Hornblower Cruises

The changing water levels is something that is also felt down the river at the Whirpool Jet Boat Tours in Lewiston.

Whirpool says they have been both positively and negatively impacted. Negatively because they have had to pay out thousands, positively because the rising water creates rapids not seen for almost 100 years.

Although the rising water levels are causing businesses to adapt, Dimarizio says the improvements being made, like improved docks and the new funicular, are leading to more people heading to the river.