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Fisher-Price makes $1.2 million donation to Oishei from 'Go Bills' Little People partnership

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BUFFALO, N.Y. (WKBW) — Fisher-Price presented a check for $1.2 million to Oishei Children’s Hospital on Wednesday following the sale of its special edition "Go Bills" Little People.

Dating back to September 2021 Fisher-Price has released two different sets of Little People in partnership with the Buffalo Bills and Wegmans.

The first set was Bills quarterback Josh Allen and Head Coach Sean McDermott, as well as two 'Bills Mafia' fans.

Fisher Price creates Buffalo Bills "Little People"

The second set was Allen, McDermott and wide receiver Stefon Diggs.

Go Bills Little People Pack 1

According to Fisher-Price, Wednesday's donation brings its total donation to nearly $2 million since the launch of the first set of Little People.

When the check was presented Wednesday, the new "Fisher-Price Little People Pediatric Recovery Wing" was unveiled on the hospital's 10th floor which also includes the "Patricia Allen Pediatric Recovery Wing."

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“Fisher-Price is incredibly proud to once again team up with the Buffalo Bills, Wegmans Food Markets, and the best fans in the NFL to support our beloved community in such a big, ‘Little People’ way. Our Little People® Go Bills! figure set, featuring wide receiver Stefon Diggs, QB Josh Allen, and Coach McDermott, sold out in record time thanks to all the Bills’ fans who came out in droves to champion this important cause. Fisher Price is honored to play a role in supporting the community where our employees and families live and work and humbled by the naming of the Fisher-Price Little People Pediatric Recovery Wing that was unveiled today.”
- Chuck Scothon, SVP and General Manager of Fisher-Price
“Having these three incredible partners join together for an initiative like this, through the power of the Buffalo Bills brand to bring so much good to the kids we care for at OCH is just amazing. We are so grateful. As one of the poorest communities for kids in the nation, coupled with being the lowest reimbursed children’s hospital in the U.S, means that financial support like this helps us make sure we are here for every child that needs us.

It was important to all of us at OCH that we recognize this partnership in a big way, which is why we are excited to unveil the ‘Fisher-Price Little People Pediatric Recovery Wing’ on our tenth floor today."
- OCH president Stephen Turkovich, MD