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'This is where my customer base is': Despite redevelopment, Raff & Friends remains at Eastern Hills Mall

"I think it's really great"
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CLARENCE, NY (WKBW) — As redevelopment moves forward at the Eastern Hills Mall in Clarence, one tenant has been able to stay put.

Back in January, many tenants were asked to leave as Uniland Development plans for its mixed-use development that will create residential units, office space, stores and entertainment.

At the time, several business owners shared with 7 News their plans to stay open beyond the closing of the mall.

‘We will not close’: 19 Eastern Hills Mall stores spread word they’re staying open

Only stores with exterior entrances were allowed to stay. But I talked to a toy store owner on Thursday who has moved into a new space at the mall.

Meet Kim Nelson, she's been operating Raff and Friends Toy Store at Eastern Hills Mall for nearly two decades.

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Kim Nelson, owner of Raff and Friends Toy Store.

The store owner demonstrated a plasma car by driving it in her store.

“And Kim what are these called? I asked.
"Plasma cars,” responded Nelson.
“Are they pretty popular? I questioned.
“Extremely,” replied Nelson.

You can watch Nelson show off how fun they are below.

As Uniland redevelops the old mall into a new town center, the developer allowed Nelson to stay and relocate to a different part of the mall.

“We secured this location at the end of January and it took us three and a half months between construction, permits, moving, setting up, painting — to open,” Nelson noted.

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Kim Nelson, owner of Raff and Friends Toy Store.

“Why did you decide to stay here?” I questioned.

“This is where my customer base is. I have been here for 18 years, and this is where I know people. It's my neighborhood and it's centrally located and people, I know, will come back,” answered Nelson.

I found some of those loyal customers. Breanne Norber was with her two young sons, Keegan, 5, and Brennan 7, buying their favorite trucks.

“Do you know how long you've been coming?” I asked.

“Well, probably since he was born,” Norber pointed to her older son.

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Breanne Norber was with her two young sons, Keegan, 5, and Brennan 7.

“What keeps bringing you back to this toy store?” I asked.
“They love all the brooder trucks. I think it's really great to come and do it in person,” replied Norber.
“And I like getting trucks,” Brennan commented.
“Do you like these trucks?” I asked the younger boy.
“Yes!”, declared Keegan.

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Keegan Norber checks out a truck.

What makes this toy store unique is it features toys for infants through adults, with more than 70 toy categories from a variety of toy brands.

I even found some of my old favorite board games, including Candyland and Trouble.

“What’s your favorite?” I asked Nelson.

“My favorite are the logic games. Yes, I love the puzzle games. I was just playing with some before you came,” laughed Nelson.

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Inside Raff & Friends.

Nelson tells me she signed a two-year lease but doesn’t know if she will be able to stay in the same spot once redevelopment takes place. For now, she’s just happy to serve customers.

“I am here for a while and I’m going to enjoy this time and look forward to seeing all the customers coming back,” Nelson said.