BUFFALO, N.Y. (WKBW) — Trend Up is the official home to Buffalo Bills player Damar Hamlin's clothing line "Chasing Millions."
"Trend Up has a lot of streetwear, so getting Damar Hamlin's stuff in here is a great collaboration," says Kimori Jamison, a fashion marketer.
The partnership with store owner, Giovanni Centurione, is more than just a collaboration.
"People can see that Buffalo is moving forward when it comes to things like this," says Khalil Carr, an executive director of Buffalo Fashion Week. "Damar being able to spearhead this for Buffalo is dope."
Centurione says Hamlin's sales team worked for another brand that he used to carry in-store a few years ago.
"So I was like let me see the merchandise and it was perfect. Perfect price point. Definitely fits our store," he says.
Hamlin's clothing line and foundation "Chasing Millions" all ties together.
"It’s beneficial for the Buffalo community because he's giving back to the community as a whole and looking out for young people and wanting to see everybody grow," Jamison says.
Most of Damar Hamlin’s clothing line is in-store at Trend Up on 95 Allen Street in Buffalo.
Trend Up Hours:
Mondays through Thursdays 11 a.m. to 7 p.m.
Fridays and Saturdays 11 a.m. to 8 p.m.
Click here to check out Hamlin’s clothing line.
