New Era is lighting the way to Super Bowl LI in Houston.
The Buffalo-based cap company has created five hats for the big game, all created by designers at New Era's downtown world headquarters. They are produced outside of Western New York.
Leading the pack is 'Liftoff NFL Shield 9FIFTY,' which features multi-color fiber optic lights that are controlled by a button on the side of the cap.
The new cap will be available online and in New Era Flagship stores on Friday for $180.
