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Northtown Plaza gets a rebrand, new tenants

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AMHERST, N.Y. (WKBW) — Northtown Plaza will be getting a rebrand to fit the complete redesign planned for the space.

WS Development unveiled their plans to transform the Northtown Plaza into "Station Twelve", a 330,000 square foot dining/shopping area with a park.

"This project has taken on great significance for us," SVP of Lease at WS Development Brian Sciera said, "It's rare that you get the opportunity to reimagine retail from the ground up today."

The new space already has the following tenants signed on to fill open spots: Williams Sonoma, L.L. Bean, Banana Republic, Pottery Barn, West Elm, Athleta, City Works, B. Good, and Public Espresso and Coffee.

This is a continuation of WS' development of the area since they opened Whole Foods in the Northtown Plaza in 2017. WS expects to break ground on the redevelopment of the new buildings later this year.